Key Consumer Psychology & Buying Behavior Essay

Key Consumer Psychology & Buying Behavior - Essay Example This essay stresses that marketers view each consumer as a single decision-making unit. They collect information relating to a product or service from various sources and through various dimensions analyze it. The decision resulting from their analysis is the buying or rejection of the product. Marketers look to understand the types of stimulating information that arouses the favorable consumer action towards their product and the extent of their understanding affects their success. This process is in fact based on the underlying philosophy of â€Å"consumer sovereignty† which dictates that the consumer plays the role of the king responsible for all decisions and the activities done by the vendors should therefore be focused on satisfying these customers. This should go along with the primary business objective of making profits. This paper makes a conclusion that the process of decision making means the underlying steps the consumers experience in order to select between the different market alternatives. Alternative products include, for example, different choices to achieve the same set of goals, like whether to fly by plan, travel by train; whether to select regular briefs or boxers etc. This is mainly a five step process. Each step occurs in succession to the previous step without any gaps. These steps are briefly discussed hereunder. Depending on the circumstances the consumer may undertake a heavy research, a little search or no further research on the needs and the available products.

Summary Essay Example | Topics and Well Written Essays - 1000 words - 15

Summary - Essay Example She has termed the bigger dams a recipe of disaster that impacts the masses in a direct manner. She expresses her concern in the context of the price being paid by the ordinary citizen. The author of the â€Å"Greater Common Good† Arundhati Roy derives her repute and recognition from skills and pedigree in number of domains. Her notable works are â€Å"The God of Small Things (1997) ( Roy, 2002)†. Other notable works of Arundhati Roy include the â€Å"In Which Annie Gives it Those Ones† (Roy, ,2003) â€Å"Electronic Moon (1992)† along with the more talked about movie â€Å"The Great Indian Rape Trick† which was more significant on the account of tracing the life events of Polen Devi. Sardar Sarovar Dam being part of the Narmada Valley is an example of the same pattern where big dam is on the lines of development and construction and this in turn is bringing about all the challenges that are stated above. Arundhati Roy has taken up the case of Narmada River dams with regard to its facilitation, its terrain, impact on the people and other associated factors. The grey areas in case of dams’ construction come in form of the development line. The people do receive compensations and other packages but that is not like the actual case and feature. Little concern and consideration is given to the area of their rehabilitation in the context of mental disturbance and overall social stratification that takes place and hits back in a negative manner. According to Roy, the conventional mindset would for big dams based on the conventional stats and facts that they would serve as repository of water and other resources of natural life; however this would in actual stand as rhetoric only. The other side of the story and the page is given little regard and value. One of the common beliefs that is prevailing against the establishment of the reservoirs is that of the carbon dioxide repository and emission from these sources which further leads to imbalance in the